Communications & Marketing Manager

Communications & Marketing Manager

Interaction Institute for Social Change 

The Details

Location: Remote

Salary Range: $85,000 - $87,000 

Reports To: Kelly Bates, President

The Opportunity

The Interaction Institute for Social Change is seeking a Communications & Marketing Manager. They will lead the development and implementation of communications and marketing efforts for our national nonprofit which partners with individuals, organizations, and networks to provide them with consulting and training to build their capacity for collaboration for racial equity and social change.

This role will appeal to a person who is energized by an advanced commitment to collaboration with the staff of a mission-driven organization. The Communications & Marketing Manager will lead the development and implementation of a strategic communications plan with multiple synergistic goals: raise awareness of IISC, capture the organization’s unique contributions to the field, and position the organization as a leading option for consulting and training engagements and funder investment that build individual and organizational capacity for racial equity and social justice. The Communications & Marketing Manager will be responsible for increasing IISC’s visibility among clients and donors through a combination of efforts, including the design and implementation of effective communication campaigns, from content creation to digital dissemination. 

We offer a competitive compensation and benefits package which includes 100% medical, dental, vision coverage for individuals employees, spouses, domestic partners and dependents. We also offer: a 4-day work week with both remote and hybrid work options available depending on role, a five-week sabbatical after five years of employment, virtual office equipment and utility reimbursement, and more. 

Key Responsibilities

10% - Strategic Communications 

• Work with staff to develop an annual strategic communications and marketing plan that identifies key audiences, core messages, goals, and strategies for increasing inquiries from potential clients, boosting workshop enrollment, and increasing donor interest and funding.
• Develop and consistently implement guidelines for creating clear and compelling messages and content consistent with IISC’s values, brand, and communications strategy.
• Serve as trusted advisor for IISC staff on all matters related to external communications.
• Serve as brand champion and support the organization in any update/revision of the brand.
• Partner closely with the Business Development Manager to ensure strategic communications efforts result in the generation of a robust pipeline of potential new client contracts. 
• Partner with the fundraising team to cultivate and secure grants and donors. 

40% - Thought Leadership & Content Creation 

• Seek out opportunities for IISC staff to advance thought leadership in the field through speaking engagements and conference participation, through placement of IISC-authored articles in key print and digital media platforms, and more.
• Develop an editorial calendar to guide the release of blogs, case studies, e-newsletters, and other key content.
• Develop compelling copy and images for website, social media posts, e-newsletters, and key elements of internal communications.
• Maintain IISC’s blog by writing and editing blog posts and ensuring there is a sufficient flow of new posts by a diversity of authors.
• Develop options for illustrating and promoting IISC’s approach and impact through storytelling and case studies and include on the website and otherwise disseminate as appropriate.
• Write and design promotional material for workshops and other events.
• Serve as IISC’s spokesperson and/or identify and field the most appropriate IISC spokesperson as the need arises.

25% - Digital Marketing

• Develop and implement integrated digital campaigns (email marketing, social media, and website) to promote awareness of and interest in IISC’s offerings and contributions overall, to drive users and donors to IISC’s website and blog, and specifically to increase registration for public workshops and events.
• Use analytics to test, integrate, and improve digital campaigns (e.g., run meaningful A/B tests; analyze and improve CTR; deepen engagement on social platforms).
• Evolve IISC’s email marketing/e-newsletter and social media platforms and build and manage IISC’s distribution list. 

25% - Website 

• Maintain and update website with fresh and relevant content.
• Use analytics to improve user experience and refine website performance.
• Work with web developer to improve and evolve website. 
• Lead an effort to determine when and how IISC will engage in a full website redesign and partner with a web designer/developer to implement those plans.

The Skills You’ll Need

Success in the Communications & Marketing Manager role will require a deep commitment to advancing racial and social justice as well as to IISC’s mission, vision and values. Your work should have a demonstrated understanding that collaborative transformation comes from shifting and building power in ways that challenge the underlying drivers of inequity.  

The ideal candidate will also bring the following skills, attributes, and experiences:

• An energetic, creative storyteller with experience using digital platforms and content to increase audience awareness and engagement
• Passion for audience-centric communications and enthusiasm for testing new ideas and approaches to identify and reach IISC’s target audiences
• Ability to lead, drive, collaborate, and work independently while seeking feedback 

Preferred Qualifications

• 3-5 year’s experience designing and implementing effective communication and marketing campaigns, including digital campaigns, at nonprofit and philanthropic organizations
• Excellent verbal, writing and editing skills
• Detailed understanding of how to use and expand email marketing 
• Experience with CMS, Google Analytics, and basic SEO
• Knowledge of social media marketing and how to leverage various platforms to IISC’s advantage, especially Linked In
• Experience with basic graphic design (e.g., develop visually compelling social media posts with Canva, PPT, or other platforms)
• Experience selecting and managing vendors

The People

You will report to the President and will collaborate cross-functionally across the organization with both full-time and part-time staff to ensure that the communications and marketing needs of IISC are met on a daily, weekly, and monthly basis, and initiate and manage relationships with outside vendors, as needed.

The Organization

We seek to ignite and sustain social transformation, catalyze collaborative action, and build collaborative skills to bring alive our vision of living on a healthy planet where people are thriving, valuing their differences, and working together for peace and justice. We accomplish this by providing network building, consulting, facilitation, and training services designed to build systems designed for racial equity, transform organizations and build the capacity of leaders of social change. 

Part of our “secret sauce” is our people – capacity builders who have experience in communities, progressive organizations, and social justice movements. And the real magic is something we share and teach so that others can do it as well: create the conditions for each of us to bring our full and authentic selves to solve a social challenge through collaboration, transparency around power and decision making, a focus on multiple dimensions of success, and the space to dream. This is what we mean when we talk about an approach grounded in racial equity, network building, and above all…love. Learn more about us here. 

The Next Steps

This search is being led by an internal team. If you have questions or need support completing the application, please reach out at hr@interactioninstitute.org.

The above statements are intended to generally describe the nature and level of the work being performed by the individual(s) assigned to this position. They are not intended to be a full or exhaustive list of all responsibilities, skills, duties, or expectations of the role. IISC reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

IISC is unequivocally committed to fostering a culture where all people can thrive. People of color, women, transgender, GNCNB, disabled individuals, and others whose identities are protected by state, local, and federal laws have historically faced discriminatory and oppressive hiring processes designed to discourage or eliminate their candidacy entirely. As an equal opportunity employer, IISC looks forward to engaging with candidates of many, and often intersectional, identities so that we can not only support a diverse staff but also foster leadership from marginalized communities.