Director of Accounts, Marketing and Brand

Job Summary: This position is responsible for managing the overall approach and plan for attracting and retaining client companies for the organization’s EAP services and generating exclusive partnerships to continue to grow and sustain the business.

Candidates must have:

• Subject matter expertise in one or more of the following: employee assistance programs, organizational leadership, change management, non-profit management, human resources, workplace wellness.
• 6-10 years of experience in marketing, sales, philanthropy, employee benefits/insurance, within related fields such as human services, social services, education.

The Director will develop, implement, and monitor, a tactical plan that: maintains current the EAP client base, identifies growth areas for potential clients, and includes measurable objectives. To be successful in this position it is important that the individual have subject matter expertise in one or more of the following: employee assistance programs, organizational leadership, change management, non-profit management, human resources, workplace wellness. The ideal candidate will be responsible for maintaining and enhancing our organization's public image through strategic marketing initiatives. This public-facing position requires exceptional public speaking skills, relationship-building capabilities, and expertise in creating compelling content for both social media and printed materials.

Highlights of Essential Duties and Responsibilities:

Leadership & Management

• Lead and provide direct supervision to department staff who occupy the following positions: Manager of Accounts, Manager of Training and Professional Development, Accounts and Data Administrator, Manager of Data and Quality, Administrative Supervisor, and Training Specialist.
• Demonstrate excellent problem-solving skills to address challenges and leverage opportunities.

Relationship Building & Maintenance:

• Continuously expand our business reach by leveraging networking techniques and exploring new opportunities.
• Establish and maintain productive relationships with key contacts of existing client companies.
• Represent the organization at public events and meetings with clients.

Marketing:

• Expand our business reach by leveraging networking techniques and exploring new opportunities.
• Develop and execute content marketing strategies that align with the organization's goals.
• Clearly communicate the features and benefits of our offerings, demonstrating how they solve customer problems.

Quality Assurance

• Evaluate account management processes and procedures through client company/client feedback; develop and implement necessary action plans for improvement.

Qualifications:

• Bachelor's degree in Business, Journalism, Marketing, Non-profit Management, or a related field.
• Subject matter expertise in one or more of the following: employee assistance programs, organizational leadership, change management, non-profit management, human resources, workplace wellness.
• 6-10 years of experience in marketing, sales, philanthropy, employee benefits/insurance, within related fields such as human services, social services, education.
• Intermediate to advanced proficiency with Microsoft Office applications; Power BI a plus.
• Well developed, verbal, written and dynamic presentation skills.
• Strong operational and project management skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proven ability to oversee and manage social media accounts to ensure brand consistency.

Skills and Competencies:

· Exceptional people management skills.

· Strong relationship-building and networking capabilities.

· Proficient in creating engaging content for various platforms.

· Excellent problem-solving and strategic thinking abilities.

· Ability to conduct research and analyze data to inform marketing strategies.

· Familiarity with social media analytics and metrics tracking preferred.

· High level of creativity and attention to detail.

Apply here: https://recruiting.paylocity.com/recruiting/jobs/All/91f89c94-960e-4f19-988e-6f281f51b45c/Coastline-EAP