Design Manager

Reports to: Vice President of Communications

WHO WE ARE 

Guided by the belief that every child should experience the joy of reading, Book Trust is a national early literacy organization working to engage every child in book access, choice, ownership, and joy cultivating literacy-rich communities. We envision a world where every child, especially children from underserved communities, has access to books and discovers the power of reading. Currently serving more than 50,000 students across 12 states, Book Trust acts as an equity game changer, helping students build personal libraries with books they choose and become life-long learners in the process.

WHAT YOU DO

The Design Manager leads Book Trust’s visual branding, graphic design, email marketing, and website management. With a focus on creative storytelling and project management, this role leads design for print, digital, and web projects, as well as photo and video editing. From campaign/project visual conception to implementation, the Design Manager bolsters Book Trust’s presence and appeal, leverages the brand to increase audience engagement, drives timelines, manages vendors, and works with contributors and stakeholders across the organization.

RESPONSIBILITIES

Web 

• Elevate Book Trust’s WordPress-based website with new pages, content, and imagery. 
• Enhance web-based event ticket sales pages and campaign/donation pages in partnership with the Development Team. 
• Collaborate to increase website traffic through multi-channels communication projects. 
• Build and manage relationships with web developers and partners. 

Digital 

• Partner with Book Trust’s Communications Manager to develop engaging content.  
• Lead email marketing execution
  • Design templates and graphics for dynamic email communications.  
  • Create and send email communications.  
  • Manage email distribution lists.  
• Social media  
  • Design templates and graphics for social media platforms, posts, and ads.  
• Visual assets  
  • Edit photos and videos. 
  • Manage photo and video libraries.  

Fundraising & Events 

• Design deliverables supporting fundraising campaigns and events including flyers, posters, table tents, letters, auction materials, remittance envelopes, reports, postcards, and newsletters. 
• Create branded experiences for all campaigns and fundraisers on Book Trust’s website, fundraising platform, and event platform. 

Print 

• Lead design and production of all print materials including collateral and branded giveaway items. 

Curation and Collaboration  

• Partner with the Communications Manager to bring narratives, messaging, and communication strategies to life 
• Facilitate collaborative partnerships with Program, Development, Systems and Operations Teams to manage execute projects on time and in budget 
• Develop and maintain relationships with vendors including photographers, videographers, freelance designers, and printers 
• Develop and maintain Book Trust’s brand guide 
• Lead project management for event and campaign deliverables  
• Take photos and video at events and in classrooms 
• Attend Book Trust program and fundraising events 
• Participate in strategic planning 
• Participate in cross-functional work teams when relevant to communications and brand work  
• Perform other duties as assigned 

REQUIREMENTS AND QUALIFICATIONS

• Undergraduate degree in graphic design preferred. 
• At least 4 years of experience developing and executing graphic design projects including print, digital, web, and video.  
• Experience building and evolving a brand online, in print, and via social media and digital communications. 
• Experience preparing files for outside printing and managing the print and mailing/shipping process. 
• Experience redeveloping an organization’s or company’s website. 
• Expert knowledge of Adobe Creative Suite, photo editing, video editing, PowerPoint, social media platforms, MailChimp or similar email platform, and WordPress or similar CMS.  
• Existing relationships with printers, photographers, and videographers preferred. 
• Photography and/or videography experience preferred. 

Start Date | October 2024

Location | Book Trust is a fully remote workplace. All staff work out of an agreed-upon home office in the United States. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

Compensation and Benefits | Book Trust offers competitive wages and benefits, including health insurance with a dental, disability, and retirement plan, and other work/life benefits. 

• The starting salary for the Design Manager is $60,000. 
• Benefits include: 
  • Health, Dental, Vision, and Life Insurance, 100% paid for by Book Trust for the employee - along with Long-Term Disability 
  • Health Savings Account (HSA) 
  • SIMPLE IRA retirement plan with employer match 
  • Flex (early closure) Fridays 
  • Generous PTO: 
    • 20 Days of Paid Time Off 
    • 6 days paid sick leave/year 
    • 11 Paid Holidays
    • Week-long year-end office closure 
    • Personal holiday on (or around) your birthday 
  • Cell Phone, Technology, and Wellness Benefit Stipends