Senior Marketing & Communications Coordinator (5642)

About:

This is a Position-Based Recruitment conducted in accordance with CSC Rule 111A.

Specific information regarding this process are list below:

• Recruitment ID: PBT-5642-148723
• Exam Type: Position Based Test
• Eligible List Type: Combined Promotive and Entrance
• Rule: Rule of 10 What does this mean?
• Application Deadline:  September 16, 2024
• Salary range: $118,274.00 - $143,780

To Apply: Submit your application by selecting "Apply Now" AND fill out the Minimum Qualifications Supplemental Questionnaire (MQSQ): https://forms.office.com/g/E6q2XjtpSS. Applicants need to complete both to be considered. [Deadline: September 16, 2024 at 11:30 PM]  

Role description

This position serves on the Policy, Marketing, and Public Affairs team at the San Francisco Environment Department (www.sfenvironment.org). This is a high-level position that leads marketing campaigns and helps develop and execute the Department’s press and media strategy, under the supervision of the Policy and Public Affairs Program Manager. These campaigns will be targeted at a variety of San Francisco constituencies and duties will include designing, implementing, monitoring, and evaluating campaigns that are creative, equitable, and multilingual.

The 5642 Senior Marketing & Communications Coordinator will lead a team responsible for developing and implementing marketing and related communication initiatives in coordination with internal and external partners. The Senior Marketing and Communications Coordinator will assist the Program Manager in management of outreach and marketing vendors that support department initiatives.

Job Duties/Responsibilities:

Marketing

• Design, implement, and evaluate marketing and community engagement campaigns, behavior change initiatives, and communications that resonate and actively engage San Francisco’s diverse communities
• Lead the issuance of Request for Proposals (RFPs) for marketing and advertising services and other services as needed
• Manage campaign budgets and contracts, working with department administrative staff to ensure accurate and timely invoicing and financial tracking
• Develop campaign and project reports and present findings to Commission on the Environment, community partners, and other interested parties

Program-specific Assistance

• Serve as the marketing and communications liaison to assigned environmental program areas
• Build and maintain relationships and convene joint communications meetings between SF Environment and external partners to ensure alignment
• Engage in environmental policy development and implementation to provide outreach and marketing insights to best engage the public

Press Relations/Public Relations

• Serve as a spokesperson for the Department and help field media inquiries, prepare department staff for interviews, and provide timely responses to requests for comment or information
• Assist in the development and execution of proactive press and media strategies to inform, educate, and amplify public awareness of the Department’s programs and/or policies
• Provide strategic guidance and logistics support to successfully execute press conferences, reporter pitching, and materials development (e.g. press releases, media advisory, talking points, etc.)
• Represent the Department at designated public meetings, events, and other functions, including some evenings and weekends

Supervisor and Management Responsibilities

• Support and coach staff to ensure personal and professional growth through goal setting and actionable feedback

This position supervises a small team, including a Marketing and Community Engagement Coordinator (5640 position classification), fellows, interns, and other staff as needed.

How to qualify

Minimum Qualifications:  

Education: Possession of a baccalaureate degree in public administration, business administration, communications, social sciences, environmental sciences, or a related field from an accredited college or university; AND, 

Experience: Four (4) years of professional experience performing duties similar to those described in this class, within marketing, communications, outreach, community engagement, or a related field. 

Desirable Qualifications:  

The desirable qualifications may be used to select among finalists at the end of the selection process. We don't expect any one candidate to have all the qualifications listed below - please know that you can be a great candidate without all of the below qualifications. If you meet the minimum qualifications and have a mix of the desirable qualifications and a passion for this work – please don’t hesitate to apply and tell us about yourself. 

• Familiarity with San Francisco neighborhoods and supervisorial districts
• Fluency in Chinese, Spanish or another language commonly spoken in San Francisco
• Familiarity with Adobe Creative Suite software
• Familiarity with environmental topic areas including, but not limited to, toxics reduction, zero waste, climate change, clean energy, and transportation demand management

Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.

Selection Procedures - After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying) - As part of your application, please complete the MQSQ, found here. Candidates will be required to complete a MQSQ as part of the employment application. The MQSQ is designed to obtain specific information regarding regarding an applicant's experience in relation to the Minimum Qualifications (MQ) for this position. The MQSQ will be used to evaluate if the applicant possesses the required minimum qualifications.

Supplemental Questionnaire Evaluation (Weight: 100%) - Qualified candidates will be emailed a Supplemental Questionnaire Evaluation. In order to advance, candidates must complete the Supplemental Questionnaire and it must be submitted before the provided deadline. The information provided on the Supplemental Questionnaire must be consistent with the information on the application and is subject to verification. Once submitted, applicant responses on the Supplemental Questionnaire cannot be changed. Applicants must achieve a passing score on the Supplemental Questionnaire Evaluation in order to be ranked on the eligible list.

The Supplemental Questionnaire is designed to measure knowledge, skills, and/or abilities in job-related areas as described within this announcement. This includes knowledge of:

• Integrated marketing and communications project management
• Community-based social marketing
• Culturally-competent marketing and community engagement principles and approaches
• Quantitative and qualitative data analysis and reporting
• CMS and analytics tools such as Constant Contact, Mailchimp, Meltwater, and Google Analytics
• Key social media platforms and associated best practices
• Style guide(s) such as APA, Chicago, and Oxford
• Microsoft Office and related common software applications
• Stakeholder engagement and meeting facilitation

 The skills and ability to:

• Manage complex projects and programs
• Supervise, motivate and develop staff
• Work with and manage external vendors
• Skillfully edit and write to persuade (e.g. copywriting) and inform (e.g. reports, official documents)
• Evaluate and implement emerging communications platforms
• Design, plan, and work within budgets
• Communicate and present effectively, both orally and in writing
• Collaborate with community and City partners and Department staff to deliver quality programming

After the eligible list is finalized/adopted, the department may administer additional selection procedures to make a final hiring decision (e.g. interviews, written exercise, etc.). Applicants meeting the Minimum Qualifications are not guaranteed advancement through all steps of the selection process.

Note: Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.