Senior Manager, Community Fundraising

ABOUT BCRF

Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation (BCRF) is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention, diagnosis, treatment, survivorship, and metastasis—giving them the opportunity to pursue their most innovative ideas. Our combination of investment and cross-disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. 

Since its inception, BCRF has invested over $900 million in research, which has significantly contributed to a 43% decline in breast cancer deaths over the past three decades. BCRF investigators have been behind every major breakthrough in breast cancer research, and the field is moving faster than ever. 

Today, BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—worldwide and the country’s top-rated breast cancer research organization. BCRF is currently supporting 255 investigators across 14 countries at leading medical and academic institutions with $62.3 million in scientific grants. 

ABOUT THE ROLE

The Senior Manager, Community Fundraising serves a critical role in the execution and growth of BCRF’s Marketing & Communications strategy, and reports to the Assistant Director, Community Fundraising. The Marketing & Communications team drives increased awareness and visibility of BCRF’s mission and leads engagement through direct and peer-to-peer fundraising along with other digital strategies, raising more than $8 million online annually.

The Senior Manager will be an integral part of BCRF’s peer-to-peer fundraising program. She/he/they is responsible for the acceleration and transformation of the program—helping elevate awareness of the program, activating the grassroots community to increase participation, developing innovation opportunities to increase channel revenue, and providing one-to-one fundraiser support and customer service.

Candidates should be familiar with the nonprofit industry and grassroots fundraising, energized to inspire small donors, and extremely engaged in community building and social media. She/he/they is also sensitive to the challenges of people living with – and being treated for – breast cancer, and empathetic to those who have lost loved ones to the disease.

Primary Responsibilities: 

Strategy:

• Work closely with the Assistant Director, Community Fundraising and the Independent Events team to formalize strategies for developing broad community awareness of BCRF’s peer-to-peer program and engaging new and existing volunteers and donors.
• Conceptualize online revenue strategies and implement programs that will galvanize the breast cancer community in supporting research.
• Help increase peer-to-peer annual revenue and number of fundraisers participating in the program.
• Assess BCRF’s current fundraising platform (Classy) and make recommendations for user experience enhancements. Serve as an expert on platform offerings and optimize platform use to meet needs across the organization, including proper data management.
• Engage corporate partners (and the BCRF staff) to boost peer-to-peer fundraising among employee populations. Build co-branded campaign pages on the Classy platform for corporate partners or other special grassroots fundraising teams/events.
• Develop retention and communication strategies for peer-to-peer programs including online, mobile and social media platforms.
• Partner closely with the Development, Events and Database departments; BCRF’s digital agency partners; and others on the Marketing and Communications team to ensure peer-to-peer programs effectively relay the BCRF brand message and provide online donors with an optimal cross-BCRF experience.

Engagement & Fundraiser Support

• Serve as a main point of contact for a portfolio of individuals and groups hosting fundraisers to support BCRF. Provide fundraising resources, tangible support, and information about BCRF for fundraisers to use as they communicate with their friends, family and networks to increase conversion and brand loyalty.
• Passionately communicate BCRF’s mission, approach, impact and efficiency to the grassroots community.
• Assist donors with Classy questions, including: Helping to process donations, issuing refunds, sending receipts.
• Oversee third-party peer-to-peer fundraising programs, including the NYC Marathon and Half Marathon.
• Manage relationships with and monitor Facebook fundraisers and Facebook challenge participants through GoodUnited tools. 
• Work with the gaming community to facilitate streams/events that support BCRF; provide support, as needed, to help gamers communicate BCRF’s mission to their followers.
• Identify, oversee the design process, and distribute incentives that would inspire fundraisers to amplify their support of BCRF and help maintain high retention rates.
• Send handwritten and electronic thank you notes to select grassroots supporters of all sizes thanking them for their efforts and support.

Content & Amplification

• Flag fundraisers – small and large – for coverage in BCRF’s social media, blog, emails, print publications and brand campaigns.
• As a member of the Marketing and Communications team, work with colleagues to identify unique stories to pitch to news outlets in key markets across the U.S.
• Cheerlead fundraisers who are active on social media channels.
• Develop marketing assets and materials to promote BCRF’s peer-to-peer platform.
• Arm fundraisers with materials, messaging and tools to serve as BCRF brand ambassadors and help grow brand awareness.

Data Management: 

• Establish objectives and success metrics (e.g. peer-to-peer growth, impact).
• Produce data and analytics to provide regular reports that will enhance our understanding of BCRF’s peer-to-peer fundraising; measure giving trends and provide actionable insights to drive growth and increased engagement.
• Serve as a liaison to the Data Management & Donor Services and Finance teams to ensure accurate and clean record keeping of BCRF’s online donations.

Plus, potential additional duties as the Marketing and Communications team seeks to achieve its ambitious goals.

ABOUT YOU

This role collaborates across external departments and with fellow colleagues on the Marketing and Communications team. This person serves as a primary contact for individuals and groups fundraising for BCRF and manages multiple charity partner fundraising programs for the organization.

The ideal candidate is a self-starter who is comfortable working independently. Customer service experience, superb communication and organizational skills, and the ability to prioritize, problem-solve and multi-task under deadline are vital.

Applicants should be extremely responsive and proactive, abreast of news and trends (print, web, broadcast, social), and passionate about mission-driven causes.

Qualifications:

• Bachelor’s degree in communications, public relations, journalism, marketing, business, public administration or related field
• 5-7 years experience in peer-to-peer, fundraising, development, community activism or event planning
• Demonstrated ability to set strategy, mobilize communities and implement effective marketing initiatives
• Proficiency in reporting and communicating analytical insights
• Genuine interest in women’s health, social activism and community building
• Understanding of today’s nonprofit landscape, fundraising platforms, and social media
• Ability to thrive in a high-paced, highly creative environment and manage multiple priorities simultaneously.
• Critical thinker accustomed to working and problem-solving in strategic and diplomatic ways
• Positive can-do attitude with a passion for the mission and work of BCRF
• Strong communication and writing skills; fluency in Spanish a plus
• Project management skills
• Proficiency with Raiser’s Edge and Classy, or other CRM and peer-to-peer fundraising tools, strongly preferred
• Highly skilled in Microsoft Office Suite and Adobe Creative Cloud

The Senior Manager must be able to provide support of fundraising activities, BCRF events and other key moments taking place outside of business hours, including at night and occasionally on weekends (with advance notice).

Compensation:

This is a full-time position. The salary range for this role is $75,000 - $85,000 along with an exceptional benefits package focusing on employee physical, financial and mental wellness.

Location:

This position is based in New York City, New York. While performing the duties of this role, you would be expected to be in the office at least three days per week.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear. Occasional lifting (> 15 lbs.), bending, pulling, and occasional lifting, carrying, and/or moving boxes, files, luggage, etc., some of which could be heavy or require the use of carts.

Travel:

May require travel averaging 1-2 times a quarter throughout the year.

To Apply:

Please submit a CV and cover letter expressing your intention to apply for the role. After uploading your CV, please select the "upload attachment" option on the next screen to provide your cover letter.

Only short-listed candidates will be contacted. Please, no phone calls. All inquiries will be held in confidence.

Please note that this role description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this role. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice.

Our Commitments

BCRF is proud to be an Affirmative Action/Disabled/Veterans Equal Opportunity Employer.

BCRF upholds an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, age, physical or mental ability, veteran status, military obligations, genetic information, or any other basis protected by applicable law. This policy applies to all applicants, employees, consultants, third-party workers.