Senior Manager of Digital Content

APHA is embarking on a major website redesign and CMS migration project starting summer

2024. The Senior Manager of Digital Content will lead this process with our partner agency. Provide

oversight, support and direction to APHA internal and external Web initiatives. Is responsible for all technical and operational aspects of APHA’s web presence, internally and externally. Is the focal point that coordinates APHA web design, content and functionality, including accessibility compliance for persons with disabilities. Also responsible for ensuring the APHA website has a consistent voice, feel and approach. Play alead role in defining content standards, content quality, content approach documents and processes that align with best practices. The Senior Manager of

Digital Content will play a critical role in defining content categories, building on taxonomy and workflows with the content management system. Webmanagement: Lead our process of researching needs, designing multiple easy to use and engaging websites (APHA.org, NPHW.org, PublicHealthNewswire.org and for the APHA Annual Meeting) and migrating content from our existing Sitecore sites to a Kentico CMS. Responsible for overall Web coordination and maintenance for the American Public Health Association. Demonstrate increasing familiarity and expertise over time with APHA’s Kentico CMS, which will host all APHA Web properties in 2025. Confer with units throughout APHA to develop and implement improved, Web-based business processes as required. Develop measures of success. Implement client/server security baselines recommended by software manufacturers and other security resources as needed. Monitor web traffic, performance and capacity using Google Analytics 4, Google Search Console and other tools to identify, prevent and resolve issues. Work cooperatively with IT staff on interface and coordination issues. Review and approves requests for user accounts on APHA web platforms. Co-leads, with the Senior Manager of Marketing, APHA’s E-Commerce Team to troubleshoot and improve user interface, especially in regard to monetary transactions. Ensure that sensitive information or other APHA Intellectual Property is not inadvertently released. Editorial content development: Review, edit and approve staff-generated editorial content for APHA website before it goes live. Plan and create editorial content for APHA’s websites. Take lead in establishing and enforcing style guide and editorial procedures for written elements of the APHA website, including style and tone. Provide constructive feedback and coaching to staff on creating web-friendly editorial content. Review web content for consistent voice, AP style, Association style, grammatical, spelling and typographic errors with accuracy and speed. Content strategy: Determine what editorial content on the APHA website should be prioritized by actively staying abreast of APHA activities and priorities and strategizing how such work should be presented online. Develop innovative solutions for content presentation, including working with content management requirements such as workflow and categorization. May perform content audits, gap analysis and content migration plans. Ensure proactive content governance and maintenance processes, to ensure consistency, timeliness, accuracy and relevance. Analyze, test and implement websitecontent. General communications: Part of APHA’s Editorial Review team, helping as needed with the review of organization materials for grammar, AP style and APHA voice. Work on other Communications and Marketing Department assignments and projects as needed.

Bachelor’s degree and 4-6 years’ experience with editorial content development, editing, writing for the Web and content strategy. Understanding of content management systems and direct experience with content management system workflow. Ability to articulate approach and establish position for content direction essential. Ability to manage multiple projects at once with attention to detail and follow-through concurrently to meet overlapping deadlines. Works well independently but participates actively as a team member and can collaborate with a variety of functional groups and communicate constructively with others. Ability to prioritize short-term projects and long-term goals, organize time and identify resources for projects. Basic knowledge of HTML, CSS, Microsoft Office, Sitecore, Kentico, Google Analytics 4 and Web graphics products, database issues and appropriate Web and network analysis utilities. Demonstrated understanding of web best practices. Strong verbal and written communication skills with excellent grammar, editorial, proofreading and AP style skills a plus. Experience with writing for the web in a public health/health care environment a plus. Personal organization and project-oriented skills are a must. Must be able to work occasional evenings and weekend work as job duties or projects require it; required to travel to the Annual Meeting and willing to attend APHA related meetings. Requires occasional lifting and moving to 25 lbs.

Position is based in downtown DC near several metro stations.  Hybrid work environment.

Hours: 35 hours a week, full-time, Monday - Friday (daytime).  Number of openings: 1.

Applicants who meet the requirements and are interested in being considered for this position should submit the following information at: https://careers-apha.icims.com. 

• Cover letter;
• Resume;
• A writing sample;
• Salary requirement;
• At least 2 supervisory references and 1 professional reference (name, title, company name and phone number and email).

 Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy.

CLOSING DATE:         Open Until Filled

GRADE:    8 – exempt

SALARY RANGE:    $76,128 - $95,160 (salary commensurate with experience & job role).

EEO/AA/VETS/DISABILITY. 

APHA is strongly and actively committed to diversity in its workplace.